Friday, January 27, 2012

Powerhouse Properties' Year-End Home Sales Stats For Del Mar, Rancho Santa Fe, Solana Beach

We always feel a little bit like Steve Martin with headlines like that: "The new sales stats are here, the new sales stats are here!" It's what we do, it's what we get excited about, what can we say?

Three charts we've put together for all of 2011, by quarter, looking at average home sales price, average price per square foot, and total homes sold for Del Mar, Rancho Santa Fe and Solana Beach. This is not super scientific but all information is based on Sandicor data. NOTE: These are not all inclusive numbers as they represent just those transactions listed and documented on the MLS...especially in this market, there are other sales going on that might not be reflected in the MLS data, but this gives an interesting and pretty good snapshot and overview:






So, a couple of interesting notes:
  • Overall, average home sales prices held pretty consistently in 2011 in all three zip codes, with Rancho Santa Fe pretty significantly higher, followed closely by Del Mar, and then Solana Beach. BUT...
  • Much of that is due to the larger homes, lots and unique beauty of Rancho Santa Fe -- you get more bang for your buck, as has always been the case. When you look at the average price per square foot, Del Mar definitely takes the lead because...the closer you get to the water, the more expensive it is to live there! The average price per square foot numbers were fairly consistent, too, except Del Mar trended up a bit in Q3 due in large part to a few ocean front sales.
  • In terms of actual volume of units sold, Rancho Santa Fe was the big winner with a total of 173 detached homes (92067), followed by Del Mar (92014) with 154, and Solana Beach (92075) with 75.
Rancho's average price per square foot of around $400 is making for some very appealing opportunities with some distressed sales keeping prices down. By the same token, as we've always seen, there is a tremendous amount of sales traffic between Del Mar and Rancho Santa Fe, and some of those Rancho owners might have been scaling down in size and heading toward the beach.

Give us a call anytime with any questions, more information or to talk about real estate buying and investing needs and strategies. Also, here are a couple of good links on media analysis/reviews for San Diego real estate trends for 2011:
Thanks for tuning into Powerhouse Properties and www.BestSanDiegoRealEstateBlog.com! Call us with any questions about the San Diego real estate market or buying and selling in Del Mar, Rancho Santa Fe, Solana Beach and surrounding fine areas. Or visit us at http://www.powerhousepropertiesca.com/. We love to hear from you!

Monday, January 23, 2012

Savour This Delectable News!

San Diego Restaurant Week Has Been Extended An Extra Week!
This is just one more thing we love about living in fabulous San Diego County! It isn't enough that on a regular basis we San Diegans enjoy delicious and diverse meals at our many wonderful restaurants throughout San Diego, but twice a year the San Diego chapter of the California Restaurant Association encourages us to try a new favorite restaurant by presenting a wonderful event they call San Diego Restaurant Week! This year the event was originally set for the week of January 15th-20th but due to extremely popular demand-- and to our good fortune-- has been held over an additional week, through January 27th.

So San Diego (and visitors to our lovely city) get out there and enjoy!

Held twice annually, this culinary extravaganza features discounted prix fixe menus from more than 180 of San Diego's delicious restaurants!

No tickets or passes are required although reservations are recommended. Pricing for a delectable 2-course lunch costs $10, $15 or $20 depending on the restaurant, and a 3-course dinner will run you $20, $30, or $40.



Our own personal, exceptional dining experience took place this weekend at Pacifica Del Mar in the 15th St. Plaza--we were not disappointed! We chose as our first course a smooth and tangy mache, pumpkin seed and fresh beet salad followed by exceptional sugar-spiced salmon over a bed of light and fluffy garlic mashed potatoes and lightly sautéed Chinese green beans. Although we barely had room, we managed to devour every bit of our large vanilla ice cream and chocolate Bob Bon. And it was all thoroughly enjoyed from our ocean view table overlooking the charming town of Del Mar and the stunning sunset beyond!

Big decision ahead: which unique and exciting San Diego community should we visit this week for our next Restaurant Week experience? From La Jolla, Carlsbad and Coronado to Little Italy and The Gaslamp Quarter  there is something for everyone!

Thanks for tuning into Powerhouse Properties and www.BestSanDiegoRealEstateBlog.com! Call us with any questions about the San Diego real estate market or buying and selling in Del Mar, Rancho Santa Fe, Solana Beach and surrounding fine areas. Or visit us at http://www.powerhousepropertiesca.com/. We love to hear from you!

Friday, January 20, 2012

How Does My Home Compare to Others on the Market?

Real estate agents use comparable sales or "comps" (properties recently sold in the area) to see what the market bears for a listing price or value range marketing.

But what makes a home a good comp? A few things must line up in order for the agent to utilize the comp to justify your listing price. The same neighborhood (i.e The subdivisions of Sonoma compared to Private Collection in Carmel Valley) school district (San Dieguito Unified School District http://www.sduhsd.net/  as compared to Poway Unified School District http://www.powayusd.com/ ), similar street and, of course, similar housing features and size. If these things align, then a comp can be used to provide a current estimated value of your home.

Ideally, using a comp from a home that is the same model in the same subdivision is key. Even better is if a sold comp closed escrow very recently. Taking comps from many weeks or months before can weaken the comp. Here, we've shown two properties for sale in the same condominium complex in Del Mar, Del Mar Woods. One is a Powerhouse Properties listing (http://www.powerhousepropertiesca.com)listing/ (222 Dolphin Cove Ct., Del Mar) as compared to another smaller listing in same complex.

222 Dolphin Cove Ct., Del Mar

248 Dolphin Cove Ct.
The expertise of a highly knowledgeable real estate agent can save you many hours of research and headaches. Most people don't really know how to compare real estate properties, which is why they hire an agent. Good agents take the work out of selling your home and give you solid reason to understand why the agent is pricing the home at a particular price.

Location, upgrades, amenities, sale date, extras, foreclosures, short sales, and unique nuances of the home all affect the listing price and how your home is compared to a comp.

Taking a closer look at each of these shows exactly what people in your area might be looking for when it comes to buying a home. For instance, a higher price on a home that has a pool can indicate that this is a family neighborhood and buyers put an increased value on amenities that create family/social fun. Your home may not have a pool but it might have another type of amenity: tennis courts, gym, or putting green.

Agents look at both what is similar and what makes your home stand out. They search for the best characteristics to showcase and, when comparing your home to others that have sold, they look to see how yours stacks up from a buyer's perspective.

Agents can add value to a home that might not have, say, for instance, the pool. Instead, your home might have an extra bedroom or den complete with floor-to-ceiling, high-quality bookcases.

Reviewing the comps can provide a lot of insight about sales in your neighborhood. Physically viewing the properties can be even more eye-opening. Agents who routinely work in the neighborhood may have an excellent grasp of which homes will sell fastest. It's not a lucky guess.

They've been inside these homes and have seen the notable upgrades or the tragic flaws of a home. They also know which homes were foreclosures or short sales. Generally, a foreclosed home is in poor condition. However, a short sale can be in much better condition. Both of these sales are at discounted rates. So, if a comp is used from one of these types of sales, your agent will take careful consideration to evaluate the distinct differences that may increase the value and, ultimately, the listing price on your home.

Thanks for tuning into Powerhouse Properties and www.BestSanDiegoRealEstateBlog.com! Call us with any questions about the San Diego real estate market or buying and selling in Del Mar, Rancho Santa Fe, Solana Beach and surrounding fine areas. Or visit us at http://www.powerhousepropertiesca.com/. We love to hear from you!

Friday, January 13, 2012

Pending Sales Rise

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Pending Sales Rise


According to the latest report from the National Association of Realtors Pending Homes Sales Index, pending home sales are at the highest level in 19 months.
What has precipitated this rise? Lawrence Yun, NAR chief economist, said the gains may result partially from delayed transactions. "Housing affordability conditions are at a record high and there is a pent-up demand from buyers who’ve been on the sidelines, but contract failures have been running unusually high. Some of the increase in pending home sales appears to be from buyers recommitting after an initial contract ran into problems, often with the mortgage," he said.
There was a 7.3 percent jump in contract signings in November, up 5.9 percent from the year prior. The last time to market had this many signings was in April 2010 when the deadline for the first time home buyer tax credit was
"November is doing reasonably well in comparison with the past year. The sustained rise in contract activity suggests that closed existing-home sales, which are the important final economic impact figures, should continue to improve in the months ahead," Yun added.
Regionally, the largest rise was seen in the West, which has previously struggled. It rose 14.9 percent for the Month, giving it a boost of 2.9 percent of November 2010.
The Northeast was close to double-digit gains with a solid 8.1 percent rise. It is still 0.3 percent below last year’s figures. The Midwest is doing well. It is 9.5 percent above November 2010 for pending sales and rose 3.3 percent for the month.
Finally, the South rose 4.3 percent, rising 8.7 percent above last year’s numbers.
Other factors that could have contributed to this rise are recent declines in the unemployment rate. The rate has lingered about 9.0 percent for months, but fell below this mark in recent weeks. Holiday hirings were up, but so were hirings in other sectors.
Consumer confidence peaked 10 points in November to the highest rate seen since the end of the recession and retailers boasted the best holiday sales figures in years. This could signal a return of buyers to the housing market.





Thanks for tuning into Powerhouse Properties and www.BestSanDiegoRealEstateBlog.com! Call us with any questions about the San Diego real estate market or buying and selling in Del Mar, Rancho Santa Fe, Solana Beach and surrounding fine areas. Or visit us at www.PowerhousePropertiesCA.com. We love to hear from you!

Tuesday, January 10, 2012

New Year, New Price, New Look In Olde Del Mar: 1221 Umatilla

Getting ready to reintroduce our listing at 1221 Umatilla, Del Mar, CA 92014 -- nice price adjustment and also fresh staging and landscaping. New year, new look, new price!

 We helped connect our clients with Janne Burgio, "the house whisperer," for staging and also Shawn Rodgers (old TPHS friend and alumn) for some new landscaping, and the results look great. Here are a few before and afters:

We also then had the house re-shot for photos (with one of our favorites, Cameron Acker), new marketing materials and brochures done, and a new broker caravan (this Wed, Jan 11, 1-4pm) with lunch from En Fuego.
This is a great property (huge 15,000sf corner lot), nice original home....just needed a fresh look. We'll see how it goes!

Thanks for tuning into Powerhouse Properties and www.BestSanDiegoRealEstateBlog.com! Call us with any questions about the San Diego real estate market or buying and selling in Del Mar, Rancho Santa Fe, Solana Beach and surrounding fine areas. Or visit us at http://www.powerhousepropertiesca.com/. We love to hear from you!


Thursday, January 5, 2012

10 Things To Keep In Mind When Buying A House

Buying a home is a trying and complicated process. It often strains relationships and puts an enormous amount of stress on buyers physically, mentally and financially. That's why the folks at the Boston Globe have put together this list of 10 things to keep in mind as you weather the home-buying storm.

1. Get your financing in order
"The seller wants to know that if they do accept the offer, that barring catastrophic title issues or inspection issues, the deal is going to go through," said Gary Dwyer, broker-owner of Buyer Agents of Boston. Another expert recommends having a full pre-approval within the past 30 days: "Six months is no good anymore, because the rules keep changing."

2. Understand your time horizon
"As a shorter-term buyer, you might consider whether the place is a good investment, and if it's the kind of property that's going to be attractive for the next buyer...A house near train tracks, for instance, is probably not what most people are looking for. But for someone who's planning to stay longer, a good school system or larger lot size might make up for the trains thundering past."

3. Know the overall market conditions
Investigate what comparable properties have sold for over the past three to six months, Dwyer advises. If you're not working with an agent, sites with pricing information such Zillow.com or Trulia.com could help.

4. Search and buy within your means
"If the housing crisis has taught us anything, it's that buying with the expectation that prices will continuously go up — and that if you can eke out the payments each month, you'll be in a good spot in the long run — isn't such a good idea."

5. If you're waiting for prices to go lower, think again
Real estate is a bit like the stock market, Hillman says, in that it's unpredictable. Though some people might be waiting on the sidelines for housing prices to dip lower, she says, "looking at the numbers, I can't see them continuing to go down."

6. Don't get too sucked in by appearances
Buyers should keep in mind that many sellers will try to present their homes in the best possible light. "If the house has been staged, what [potential buyers] forget is that all that stuff is going out when [the sellers] leave," says Needham realtor Harriet Lieb. "Sometimes you're better off buying something that needs a little decorating, because it's going to take on your own look anyway."

7. Have questions prepared
"Sellers and their agents should be prepared to answer questions including how old the roof, heating system, hot water heater, and windows are; if the basement has taken water in the time the seller has been there, and if there's a sump pump; and what utilities and homeowner insurance generally cost... If there's been recent renovation work, buyers should find out of all building permits have been signed off and if all of the contractors and sub-contractors have been paid in full. If there's a pool, buyers should ask if the seller has a permit from the city or town."

8. If you're thinking of buying a brand new house...
Consider that a home that's been lived in has been tested, says Lieb. The seller will be able to tell you if the basement takes on water in a rainstorm, for instance.
"People will pay a lot of money for a brand new house. I tell people, it's only new once. It's like a car — you drive it out of the lot, it's not new," she says.

9. If you're buying a condo, know the rules
"Condo lending rules have become more stringent, making it difficult for some would-be buyers to get financing. Lenders generally want buildings to be at least 50 percent owner-occupied, Dwyer says."

10. Think about a home's intrinsic value
"[Buying a home] has always been a consumption decision and an investment decision," says Nicolas Retsinas, director of the Joint Center for Housing Studies at Harvard. In recent years, "we moved that dot along the continuum, and it became an investment decision... Questions such as 'Is this where I want to raise a family' and 'Is this close to the things that are important to me' will factor more into the decision.

Thanks for tuning into Powerhouse Properties and www.BestSanDiegoRealEstateBlog.com! Call us with any questions about the San Diego real estate market or buying and selling in Del Mar, Rancho Santa Fe, Solana Beach and surrounding fine areas. Or visit us at www.PowerhousePropertiesCA.com. We love to hear from you!

Wednesday, December 7, 2011

Real Estate Marketing: Creating The Look, Hitting The Hot Buttons

We are having such a great time with our new listing at 222 Dolphin Cove Court in Del Mar -- sensational single-level condo in Del Mar Woods (Olde Del Mar address!), three bedrooms, two baths and about 1,376esf.

When we first walk into a potential new listing we immediately start looking for the "hot buttons": What are both the rational and emotional "triggers" (rational to get attention, emotional to motivate) that are the most compelling elements of a property and that will make it stand out.

Right away we saw that 222 Dolphin Cove Court had some real standouts:
  • Beautifully updated, finished and decorated, with a beachy yet elegant feel, gorgeous textures and colors, and great functionality: Great upgrades like gleaming wood floors against white-washed beadboard cabinetry and "seafoam" granite; single level; easy access to the unit directly from detached garage; great location (some ocean view) in the complex; three bedrooms with unique bonus alcove in master.
  • Those rational elements are coupled with a unique sense of specific spaces to create and have the moments that make a house a home...preparing your favorite meal, enjoying a cup of coffee and favorite book on the sun-dappled terrace, invigorating walks right down to the cliffs to enjoy the views and sweet ocean air.
Boiling it down we focused on "easy, beachy Del Mar living to create your special moments to live by," pulling out specific decor elements to use in our design....and the result, we think, are some beautiful photos and materials to help communicate that and attract the perfect buyer!

Thanks for tuning into Powerhouse Properties and www.BestSanDiegoRealEstateBlog.com! Call us with any questions about the San Diego real estate market or buying and selling in Del Mar, Rancho Santa Fe, Solana Beach and surrounding fine areas. Or visit us at http://www.powerhousepropertiesca.com/. We love to hear from you!